La Jolla, CA (October 2015) —  According to the Nutrition Business Journal, the Natural & Organic Food segment of the US Nutrition Market will grow from $42B in 2011 to $104B in 2021.  In the past two years alone, global sales of products with “natural” and “organic” claims have grown 24% and 28%, respectively.  Zippy’s Veggie Bites® ( blend good taste with good health. Zippy’s founder, Keith ‘Zippy’ Mullin, will be showcasing the brand’s four flavors of Veggie Bites at booth # 5429 in the Produce Marketing Association’s (PMA) Fresh Summit this October 23-25 in Atlanta, Georgia.

Zippy’s Veggie Bites are crunchy clusters made with whole vegetables, fruits, and nuts packed into convenient, crunchy, bite-sized pieces.  Each flavor offers a high source of fiber, zero cholesterol and no trans fats and are non-GMO, vegan, Gluten and Dairy free with no artificial ingredients or flavors.  Zippy’s great tasting Veggie Bites combine convenience and health in four mouthwatering flavors: Spinach Cranberry offers a slightly sweet flavor, while Lemon Kale is a citrus and leafy salad snack with a crunch. Lemon Caesar and Tomato Ranch are your salad staples within snack form.  

At this year’s PMA Fresh Summit, located at the Georgia World Congress Center, Zippy’s joins retailers, industry suppliers, wholesalers, grower-shippers, and importers/exporters and allows them to profit from new opportunities by identifying emerging trends. One of these trends that continues to develop is snacking. U.S. consumers have dramatically increased their snacking frequency over the past five years, from 1.9 snacks per day to 2.8 snacks per day (+67%) – and 51% report consuming 3 or more snacks per day.  Drawing from his extensive entrepreneurial background, Keith founded Zippy’s as a way to help others do the things they love with a healthy, tasty snack.  As the health food industry grows and consumers across the U.S. are shifting toward more nutritious selections, Zippy’s offers a veggie snack with a satisfying crunch and flavor.    

Zippy’s Veggie Bites debuted in March at the Natural Products Expo West (NPEW) and has recently received The Gourmet Retailer’s 2015 Editor’s Pick Award for Best New Product. “The initial response has been very exciting,” stated Zippy “It’s really difficult to eat healthy when you are busy. I invented Veggie Bites so it would be easier to be good to yourself.”

Stop by booth # 5429 at this year’s PMA Fresh Summit to sample one of Zippy’s healthy, crunchy, bite-sized Veggie Bites which embody Zippy’s simple campaign slogan “being good made easy”.

About Zippy’s®:
Keith Mullin always had a knack for inventing things that made life easier. As an active individual, he enjoyed snacking a lot, but found that most snacks on the market slowed him down.  With a desire to help others do the things they love with a healthy, tasty snack, Mullin began making Veggie Bites in his kitchen.  After a couple years of experimenting, making and endlessly remaking recipes, he was finally able to make a healthy snack that tasted just like a yummy salad.   Zippy’s Veggie Bites are made with a hearty amount of vegetables and whole foods.  Care, thought and passion go into each and every batch making it easier to eat healthy whether at home or on-the go.  

For more information about Zippy’s please visit 


[3] IRI - State of the Snack Food Industry (2014) 

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